Welcome to DNA Hub
Your central platform for reporting, analytics, and accountability across all Helix Hospitality properties.
Weekly GM Report
Weekly general manager summary including payroll, occupancy, maintenance, and attachments.
WeeklyMonthly Accounting
Submit monthly financial documents and required accounting attachments for your property.
MonthlyMonthly Operations
Monthly operations report with linen inventory PAR tracking and compliance attachments.
MonthlySales Report
Weekly sales metrics including STR performance, budget position, group pace, and action plans.
WeeklyWeekly CDOS Report
Weekly CDOS summary covering operations, compliance, staffing, and goals across assigned properties.
WeeklyWeekly RDO Report
Weekly regional director summary with regional overview, performance notes, and action item priorities.
WeeklyGolden Nugget Rankings
Live TripAdvisor score leaderboard — ranked property standings, weekly change, monthly champions, and year-end win tracking.
Live RankingsReports Dashboard
View, filter, and manage all submitted and draft reports across all properties.
All ReportsLicense Tracker
Track license and permit expiration dates with calendar view, alerts, and AI-assisted document scanning.
ComplianceCapEx Tracker
Track capital expenditure projects across properties with budget, spend, and completion status.
TrackingSales Dashboard
Weekly sales KPIs by property with an action plan tracker and accountability checklist.
SalesGM Dashboard
Weekly GM report KPIs — MPR, overtime, AR aging, guest scores, PM completion — with action tracker.
OperationsManage Properties
Add and edit properties, configure room types, PAR stock levels, and desired PAR multipliers.
AdminManage Brands
Edit required attachment lists per brand and report type. Changes sync to all report forms.
AdminTeam & Users
Manage roles, users, property assignments, and email alert rules with O365 integration.
AdminSales Intelligence
AI-powered sales research — corporate accounts, event intelligence, performance analysis, and prospecting strategies trained on your weekly reports.
AI PoweredOperational Excellence
AI root cause analysis for guest satisfaction — cross-references GSS scores, labor metrics, PM data, and budget position to generate prioritized action items.
AI PoweredSales Contract Generator
Generate group room reservation agreements with live preview. Save, track, and download contracts as .docx or PDF.
ToolEmail Signature Generator
Create a professional branded Helix email signature with hotel brand logos. Downloads as an .htm file ready for Outlook or Gmail.
ToolRevinate
Manage guest feedback, review responses, and reputation analytics across all properties.
ReputationHiring
Online marketplace for group business, RFP management, and property listing distribution.
HiringGuest Messaging and PM
Real-time guest messaging and service recovery platform for all properties.
Guest MessagingSage
Expense management and receipt tracking for property-level spend and reimbursements.
ExpensesBirchStreet
Procurement platform for purchase orders, invoices, and vendor management across properties.
ProcurementPaychex
Payroll, HR, and benefits management for all properties and staff.
Payroll