Sales Report

Reports Dashboard/New Sales Report

Weekly sales performance summary for your property.

Report Details▾

Property

Week Ending

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PDF, Excel, Image accepted

1 — Week-Over-Week Budget Position▾

This Week vs Budget

This Week vs Budget ($)

This Week vs Budget (%)

Month to Date vs Budget

MTD vs Budget ($)

MTD vs Budget (%)

Commentary / Key Drivers

2 — STAR Performance – Previous Week▾

Enter actual STR data for the previous week below.

Occupancy %

ADR ($)

RevPAR ($)

Commentary (How did we perform vs comp set?)

3 — Notable Wins & Shortfalls▾

Top Wins

Key Shortfalls

Impact to Revenue ($)

Commentary / Details

4 — Action Plan to Close Gaps▾

Identified Gap Action Being Taken Target Date Exp. Impact Comments

5 — Top 3 Producing Accounts – Previous Week▾

Account Name Room Nights ADR ($) Total Rev Notes / Opportunity

6 — Group Pickup – Future Pace (OTBs)▾

Tip: Focus on groups arriving in the next 30–90 days showing movement this week. You don't need to list every group — only those with notable pickup, pace concerns, or requiring action.

Group Name Arrival OTB Pickup Remaining Status Action Comments

7 — Upcoming Week Outlook▾

Expected Occupancy (%)

Risk Periods

Key Drivers (Groups / Accounts / Events)

Strategy Notes

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